I Work with Home & Professional Service Companies Making $1MM-$10MM / Year
I connect local businesses with qualified, high-intent customers so ambitious owners can grow their margins – and their business
Recommendations
Feedback From Past Clients
Raul Ramirez
CEO, R/CS
Over the years, we’ve had the pleasure of working with Jon on various client engagements/projects … Jon brings a fine balance of “Business Thinking” & “Design Thinking” to the boardroom, which is a very rare skill set in our world.
What truly impressed me was Jon’s ability to collaborate effectively with our software development team and deliver high-quality work within our deadlines.
John Smolen
SVP Marketing, Atmosphere
Jon & I worked together at Atmosphere TV where he completed some stellar research that ended up informing our go-to market strategy and sales narrative.
I’d highly recommend Jon to anyone looking to better understand their product market fit, shape their customer messaging, or build a more attractive proposition for their prospects.
Past Experience
Experiences, Work & Accomplishments
2005
Started Career in Marketing
For my first foray into marketing, I built a high-performing website for Seattle Restaurant chain Burgermaster that would end up with 40k+ annual pageviews and drove 4,000+ calls/year to the 5 locations
2009
Founded My First Company
Starting businesses is a journey - I joined Jobspice (YC '09) in 2009 as a founder, and over the next 2 years founded another 2 companies
2011
Going Pro
Eventually acquired by Expedia, I started full-time work on the product and marketing design team for HomeAway's B2B SaaS offering
2016
Founded Slow North
From humble beginnings, the brand founded by my wife and I, Slow North, would become a 7-figure natural goods CPG business. By 2024 we would be sold in Nordstrom's GOOP, Anthropologie and other major retailers
2019
Re-brand for Unicorn Startup TurnKey
TurnKey was a Silverton Partners funded startup with $100MM in funding and a $1B+ valuation - I completed a top-to-bottom overhaul of their visual brand and core messaging
2021
TurnKey Acquired
As a result of the re-branding and the tireless effort of the 600+ person team, TurnKey is acquired by Vacasa for $621MM in stock and cash
2023
650% Organic Growth Over 18 Months
An SEO effort on Slow North yields huge returns, combining experiments with doubling down and what works. Creates sustaining growth in organic traffic
2024
Won Top SERP Position for 'Candle' Search
An image of a Slow North reaches the organic front page of Google for the search term 'candle' – a huge accomplishment for such a general, high-value term
2024
Top of Local Pack Across Austin
A combination of consistent reviews, photo uploads and more lands Slow North at the top of Google's 'Local Pack' for valuable search terms across the city of Austin, TX
Case Studies
Meaningful Contributions
Brand Pivot for Beloved Seattle Landmark Burgermaster
As an art director and contributor, I guided Burgermaster through the first brand redesign in their 65+ year history
Elegant Brand Design Leads to Product Placement in Major Retailers
Consistent, minimal branding has led to partnerships with major retail brands such as Anthropologie
Brand redesign positions TurnKey as a $600mm acquisition target
As a first design hire at Turnkey, I created an upscale, differentiated visual presence for TurnKey's high-touch, tech-enabled service
Placements & Mentions
Public Relations Wins
