Let users design your product
(They'll do a better job than you)
All the objections are true: users don't have design experience; Steve Jobs said never to ask users what they want; users don't really understand the tech space; they can't know what everyone needs, because they are too embedded in their own workflows.
And let's be clear - I don't mean literally let them sketch it out, design it and develop it.
But it's important to be able to lead a group of your users in a requirements gathering session. This is much more important than sitting down with a bunch of people in your company and trying to imagine what your business clients might need. Read more
