Day: June 17, 2013

Give your customers a vision to aspire to

Understand what your customer aspires to (be / have / produce) and give them a vision that mirrors this. When you and your customer are working towards the same goal, you create trust. If Apple has taught us anything about marketing, it's that we all have an idealized image of ourselves - and  when…


Build a better dashboard

Every product starts out as something great, and at some point, some percentage invariably end up as a single-page dashboard. Despite their ubiquity in cars, (single-page) dashboards are useless everywhere else. When you're driving, you need to see one metric: the speed you are traveling. Yes other…