Day: June 17, 2013
Give your customers a vision to aspire to
Understand what your customer aspires to (be / have / produce) and give them a vision that mirrors this. When you and your customer are working towards the same goal, you create trust. If Apple has taught us anything about marketing, it's that we all have an idealized image of ourselves - and when…
Build a better dashboard
Every product starts out as something great, and at some point, some percentage invariably end up as a single-page dashboard. Despite their ubiquity in cars, (single-page) dashboards are useless everywhere else. When you're driving, you need to see one metric: the speed you are traveling. Yes other…