Restaurant Marketing

42% of Local Searches Go Through This Critical Part of Google's Ecosystem

Would you like less foot traffic to your restaurant? How about 93% fewer actions like website visits and calls? Who can I sign up?? It sounds silly, but this is exactly what restaurant owners are doing when they ignore local search. In a way, it’s understandable – you’ve already…


The psychology of persuasion: 3 drivers that motivate people to visit your restaurant

It might not be a popular sentiment with the big ad agencies, but in my experience, the core of marketing is all about simplicity. Marketing is about creating behavioral change. If you don’t get this, you’ll waste money on activities, tactics and action. Meanwhile your competitor across…


A near me local search on Google.com

Why your restaurant needs to dominate near-me searches

Too much of what we call marketing is ‘top-of-funnel’ which essentially means, we’re letting people know that we exist. Our audience for these ‘top-of-funnel’ ads aren’t thinking about eating at a restaurant, but if we run these broad ads to a wide selection of…